Chinese hunting market contends three target parts. The first is new hunter and non experienced hunters who have strong interest of hunting. We suggest outfitters provide basic hunting products and lead clients being involved to easy hunt with other activities such as fishing, outdoor sports and wildlife sightseeing. The second is experienced hunters. Outfitters could provide high quality of food and accommodation together with good trophies with competitive prices. The third is wing shooting. Over a hundred of local shooting clubs in China with 10000 members and many of them like shotgun shooting and pheasant hunting.